Contributing writer for Forbes.com, Robert Laura, has written a recent article that states why multi-level marketing (MLM) may be one of the best solutions for retirement income.* Laura examines how MLM factors into the current economic landscape, particularly for those of the Baby Boomer generation.
Laura contends that the entire industry is positioned for explosive growth. He also believes it may be a strong solution to America’s current retirement savings crisis.
While it’s easy to assume that saving money plays the primary role in retirement planning, research shows that a considerable amount of baby boomers also have entrepreneurial aspirations. In fact, AARP estimates that half of all baby boomers (76 million) are interested in starting a business.
Beyond the desire to be entrepreneurs, people also seek other forms of gratification in the second half of their lives. Dr. Daria M. Brezinski, a practicing psychologist and former marketing director for an MLM magazine, echoes these sentiments.
“Many people don’t realize that multi-level marketing companies are successful because they help people satisfy a number of important human needs, including feeling significant, having connections, learning something new, and making a difference. I have heard people in network marketing say again and again, ‘I’m doing this because I’m meeting amazing people … making so many connections … and I feel so good about myself.’”
In today’s economic climate, most employees in the corporate, nine-to-five world aren’t prepared to save enough money for a leisurely retirement. With the average 50 year-old estimated to have less than $50,000 in retirement savings, MLM offers an attractive alternative to generate supplemental or full-time income.
MLM companies are poised to capitalize on this trend, which may contribute to the industry’s already booming growth. A recent report published by the Direct Selling Organization reflects continued growth for direct sales around the globe. This includes a three percent increase in U.S. retail sales in 2013, which reached the highest in recorded history at $32.67 billion.
The advantages of working for Corporate America continue to diminish, as the risk/reward paradigm increasingly favors MLM. Thousands of our Members can attest to this development. In a $300 billion global nutrition market, LifeWave offers one of the highest commission payouts in the industry.
But as Robert Laura’s research suggests, MLM is about much more than securing a paycheck. It’s also about pursuing endeavors that enrich one’s life on a multitude of personal levels. As such, our products, culture and entrepreneurial spirit offer a rewarding alternative to the corporate grind, while guiding the way to a promising future for LifeWave Members.