Anyone familiar with LifeWave knows that providing efficacious products is one of our highest priorities as a company. As evidenced by our membership in the Direct Selling Association (DSA), this same commitment to integrity also applies to how we conduct business.

The DSA is the national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers. Membership in this revered organization requires adherence to a strong set of ideals.

In fact, the DSA’s Code of Ethics is the foundation of its commitment to ethical business practices and consumer service. Every member company pledges to abide by these standards and procedures as a condition of admission and continuing membership.

It’s important to note that our connection to the DSA also goes beyond our membership. LifeWave President, Mike Collins, filled executive leadership roles for two of Network Marketing’s largest and most successful companies before joining our company. During this time, he was also an active participant in the DSA, and served as a member of the Board of Directors of the Direct Selling Education Foundation for six years.

“This important chapter in my career taught me a whole new approach to management, one that encourages and incentivizes people towards greatness they often don’t even know they have,” says Mike. “It also made me intimately familiar with the DSA, the preeminent organization for ensuring ethical business practices in our industry.”

LifeWave Members should find comfort in knowing that our company so naturally aligns with the DSA’s mission. Further, that our executive Leaders are extremely well versed in its respective requirements and protocols. Of course, we’re equally fortunate to have Members who uphold these ever-important values.