Direct Selling Association: State of the Industry Report

Direct selling continues to see rapid growth year over year, which is great news for the LifeWave community. The Direct Selling Association (DSA) provides an overview on the state of the industry in America, including a comparative snapshot of the past several years.

Among the noteworthy statistics from 2014:

  • Over 18 million people (18.2) were involved in direct selling in the U.S. alone
  • Estimated retail sales reached $34.5 billion, (5.5% increase from 2013)
  • More individuals generated more revenue in 2014 than any previous year

Suffice it to say, it’s a great time to be part of LifeWave and the direct selling industry at large. We look forward to a bright and prosperous future for all of our Members!