The Direct Selling Association (DSA) has elected LifeWave President, Mike Collins, to its Board of Directors (effective immediately) and to the Board of Directors of the Direct Selling Education Foundation (effective September 1). The announcement was made on June 1 during the association’s annual event in San Antonio, Texas. Prior to joining LifeWave, Mike held executive leadership roles for two of network marketing’s largest and most successful companies. During that time, he was also was an active participant in the DSA.

The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. An integral part of its mission is to ensure that the marketing of products by member companies and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

“Mike’s election to these influential positions not only strengthens our credibility as a company, but it’s also a testament to his vast experience and important contributions to the industry at large,” says LifeWave Founder and CEO, David Schmidt. “I can’t think of anyone more qualified to help advise on the policies and procedures of the DSA.”