Category Archives: Personal Messages

Member Spotlight

Member-Spotlight-300x213In this week’s issue we would like to recognize the efforts of a truly extraordinary leader in our community, Pernille Knudtzon.

  1. Tell us a little about yourself and your LifeWave goals?

“I am dedicated to communicate and facilitate health, and I consider that we are in a paradigm shift. We get older and have the option to live longer and preferably better. Our health is so important. When we talk about diseases and illnesses we search for a cure, and that is brilliant when a broken leg is the issue. When we talk about health, we search for care, taking care of ourselves. I like that perspective, that we can improve our health by taking better care of ourselves in time ahead. This applies to physical health, mental and emotional health. We know that inflammation is causing a lot of trouble in the body. We also know that most of the LifeWave products are anti-inflammatory. My LifeWave goals is to live as healthy and happy taking care of myself, my family and my friends by the support of the cutting edge LifeWave products. Also to facilitate my team to grow and be healthy and also to grow economically.”

  1. What was the first LifeWave product you used, tell us about your experience with this product?

“IceWave was the best help for me when I had started playing tennis again after a break of 25 years in summer 2012. I went on the court hitting the ball as I still was 20 years old, and made myself a very swollen tennis elbow.  I patched it with IW and stacked the brown IW with Glutathione. To my very surprise I felt the swelling and the pain easing right away and in a couple of weeks I was back again on the court, actually I started playing a little even after one week. That is not the normal rate of healing a tennis elbow. It can take months for it to heal. I go so exited so I started patching friends and family, dogs and cats, literally everyone close to me –  just to see what I could do with the patches and to get experience. The success was over whelming. Since 2012 I have used the patched on myself, in my work with health and with my team. When Corsentials was launched, the success rate in healing pain, inflammation, stress, digestive disorders, sleeping better and perform better as a human being increased a lot. So the patches and Corsentials are still my favourite basic tools for health.”

  1. What has been your top LifeWave moment/memory?

“In the years 2013, 2014 and 2015 the Danish team really nailed it, and we witness a lot of growth, I am still proud of us building the team and achieving ranks. I really enjoyed the cruise in Caribbean and the leader meeting in Rome and Florida that brought all the international leaders together, that is very inspiring. But but …. the best is one thing: it is to see a smiling face when pain is eased, then I know that I made a difference by offering a patch for help. Those moments are what makes everything worthwhile.”

  1. What advice would you give to new members?

“First use the products yourself, and feel the benefit. Then you are the story, and people will ask you what you did and how this is possible. Be humble, set the expectations realistic, and count the happy smiles on peoples faces when you ease their burdens. This is what your business is built on.”


Thank you Pernille, for everything you do to spread the word of LifeWave around the globe.  You have set an incredible example for those around you of how to be successful in life while helping others, and building an incredible business to last a lifetime.

A Holiday Message from David Schmidt

Dear LifeWave family: What is it that you are thankful for?

Perhaps the best part of the holiday season and the coming New Year is the opportunity to reflect on what we have to be thankful for in our lives. After all, it’s often too easy to focus on the struggles that bring us unwanted pressure, instead of being grateful for our health, our loved ones and all of the opportunities that life brings.

I have had my share of personal hardships, and each time I’m faced with a difficult situation I have the same thought: I can either let this break me, or I can bounce back from it. Ultimately, I’m grateful for the adversities I have faced, because they have made me the person I am today. I have proven to myself that I can be resilient even in the toughest of times.

But none of that would have been possible if I had lost sight of the positivity that surrounds me every day. Indeed, balancing the good with the bad has empowered me to persevere. This ability to endure is an attribute most successful people share, and one I hope you always aspire to in your personal life. Just remember everything you have to be thankful for, and there’s nothing you can’t overcome.

May this holiday season be filled with love and joy for you and your family, and may 2017 bring you good health, happiness and prosperity.

Best Holiday Wishes!

David Schmidt
Founder and CEO

A Personal Greeting from Our New Chief Marketing Officer

Hello LifeWave Members! I’m Loren Castronovo, the new Chief Marketing Officer. I’d like to take this opportunity to share a little about my background and how it led me to this amazing global community.

Originally from New York, I began my career in New York City, where I held marketing and product development positions for companies like Chanel and Estee Lauder. I later took a pivotal job with Mary Kay, which really solidified my love for the direct selling industry. For more than 20 years, I’ve been committed to working with direct selling companies and helping people build the businesses and lives they imagine.

My journey has included retail, consumer goods and direct selling, with experience in business development, strategic planning, change leadership, innovation, product development, product marketing, team development, and celebrity and brand partnership.

Along the way, I’ve learned that profits are directly related to creating great brand experiences across multiple touch points. Of course, this takes visionary leadership and a highly engaged supporting team; a collective effort that delivers on brand promises, so people everywhere fall in love with our products, services and community. And that’s what really attracted to me to LifeWave. It’s rare to see a confluence of product ingenuity, forward-thinking leadership and global appeal all in one company.

As you can imagine, we have a number of initiatives slated for 2015, all of which aim to increase sales through stronger engagement with our Members. I’m really looking forward to working with you, and providing you with powerful business-building support in the field. Together, we can capitalize on the attributes that make LifeWave the worldwide success it is today.

Ask Our CEO a Question on Facebook

LifeWave is fortunate to have a CEO who loves to engage with our Members. As the inventor of our pioneering technology, David Schmidt’s passion for all things LifeWave is contagious to say the least.

This is your chance to participate in our weekly “ASK DAVID” segment on Facebook. Submit your questions for David by 5 pm each Thursday. He’ll then pick his favorites and his answers will be posted on Facebook starting Friday.

Those who know David will tell you he genuinely enjoys answering questions related to our products and his overall vision for vibrant health. Now you can learn insights straight from the source. Happy asking!

Click here to submit your questions now.

Company Milestone – Personal Message from President Mike Collins

As our tenth anniversary approaches, I’d like to take this opportunity to reflect on my own history and how it’s led to my current position as LifeWave President. To begin with, let’s turn back the clock to the early stages of my career.

After graduating from The University of Notre Dame and serving my country in the U.S. Army, I was hired by Procter and Gamble to fill an executive sales position. A few years later, PepsiCo recruited me, where I ultimately rose to Division Vice President of Sales.

Next, I began an important chapter in my career, filling executive leadership roles for two of Network Marketing’s largest and most successful companies. This experience taught me a whole new approach to management, one that encourages and incentivizes people towards greatness they often don’t even know they have.

I saw how people could reach incredible income levels, travel the world, earn incentives and garner recognition that’s only possible in the Network Marketing industry. During this time, I was also an active participant in the Direct Selling Association (DSA), and served as a member of the Board of Directors of the Direct Selling Education Foundation for six years.

At this point, I decided to become a general consultant for various Network Marketing companies. It was also around this time that I received an important call from an early LifeWave Leader. The company was only a year old at the time and off to a great start, but he realized I could help structure it for future success.

Before I met Founder and CEO, David Schmidt, I attended a LifeWave meeting in Orange County, California, where I was given a packet of Energy Enhancer patches. I used them the very next day and they had a tremendously positive effect on my mental clarity and energy level. I already knew I had to be involved!

A month later David moved the company to San Diego, where we met for lunch in La Jolla. David’s amazing communication skills and impassioned belief in his technology inspired me to take action. A week later, I sent him a note that read: “I have to get in the batter’s box and start swinging!”

As a result, he offered me the Executive Vice President position, and in January of 2006 I became LifeWave President. David and I worked together to build the staff, nurture our European markets, develop key functions and create a public persona that emphasizes substance over flash. In our case, that was a natural evolution given the efficacy of our products.

Like any great partnership, ours is based on mutually beneficial sets of skills and talents. I was attracted to LifeWave’s technology, and David’s believability, credibility and brilliance. I also knew that LifeWave was poised to blossom worldwide.

On the flipside, David saw the guidance, experience and leadership I could provide. I had connectivity to the DSA, service providers, and a universe of contacts, along with vast experience dealing with field Leaders. And what an amazing journey it’s been thus far!

After ten eventful years, LifeWave still feels like a new company, and I truly believe the best is yet to come. If there’s anything I’ve learned from my experience, it’s that people really are the most valuable asset to any Network Marketing company.

Thanks to all of our Members, without whom, our success would never be possible. Here’s to a brilliant future of prosperity and the transformative powers of LifeWave!