Category Archives: LifeWave News

Latest Sports Star to try LifeWave

9bb63985-b16a-4d0c-b31d-c710c00eca04Giorgia Speciale, triple windsurf world champion is the newest Italian athlete to try LifeWave.

Recently, she trained on Lake di Garda for the World Championship. LifeWave was there through Carlo Landi, together with her coach.

Giorgia was patched (Knee pain, energy, carnosine), and her coach was amazed and the will be regular users going forward.

Special recognition to Rocco Pelle, Carlo Landi  and Jean Paul Parodi for making this possible!

Is Our Attention Influenced By Our Breathing?

Research carried out in Trinity College Dublin has found that there is a neurophysiological connection between respiration and cognition. The way we breath can have a positive effect on our emotions and moods and recently the researchers from Trinity College have discovered the first neurophysiological connection between breathing and attention in the brain.

The research focused in on the locus coeruleus in the brain which is responsible for creating a hormone and neurotransmitter, namely noradrenaline. Author of the study Michael Melnychuk explains that when the human body feels stressed or sluggish we can’t focus either because we are producing too much or too little noradrenaline. There is a happy medium of noradrenaline where our emotions, thinking and memory are much brighter. The result of the study is that there is a link between attention and respiration that is adjusted through the locus coeruleus. Focusing in on our breathing can positively impact our attention levels which leads to the question if we are able to control our levels of noradrenaline through respiration. This study was published in the journal of Psychophysiology and leads to the question of whether or not non-pharmacological treatments will be available to people with ADHD or dementia.

Marketing Material Guidelines Now in Back Office

As with any successful company, it’s crucial to maintain a consistent brand image across all printed and online marketing materials (e.g. product flyers, personal websites, etc.) In an effort to maintain the purity of the LifeWave brand, we have some simple guidelines for our Distributors to follow and apply to their marketing initiatives. Please read them carefully and we appreciate your cooperation!

Download Your Marketing Material Guidelines Here: LifeWave Back Office > RESOURCES > Marketing Tools.

Marketing Material Guidelines Now in Back Office

As with any successful company, it’s crucial to maintain a consistent brand image across all printed and online marketing materials (e.g. product flyers, personal websites, etc.) In an effort to maintain the purity of the LifeWave brand, we have some simple guidelines for our Distributors to follow and apply to their marketing initiatives. Please read them carefully and we appreciate your cooperation!

Download Your Marketing Material Guidelines Here: LifeWave Back Office > RESOURCES > Marketing Tools.